Tuesday, December 31, 2019
The Major Events Of The 20Th Century Were Characterized
The major events of the 20th century were characterized by devastating political experiences of wars and totalitarianisms that were born out of the shifts in philosophical, social, political and economic ideologies and movements across many regions of the world. During this time in history, communism took root in many states where people took control of the economies in order to establish a communist society that was based on a social economic order that was structured upon common ownership of the means of production and elimination of social classes, money and the state (Kelz, 2016). This study examines the devastating experiences of wars, and totalitarianism of the 20thn century which include World War 1, the Russian revolution andâ⬠¦show more contentâ⬠¦The war began in 1914 and ended in 1918 (Perry Bock, 2013). At the beginning of the war in early 1914, many German and English philosophers argued that world war is a wonderful idea and expressed a lot of optimism and enth usiasm at the mention of the issue. The idea of World War I led to the diffusion of party differences and class antagonisms at the call of national duty and many intellectuals were happy of the rebirth of idealism. The Russian Revolution The Russian revolution is another historical event that was driven by the philosophy of bolshevism that was driven by the desire to transition the society from extreme capitalism to socialism. During Russian revolution, workers engaged in endless battles for power in order to forever the then tyranny of the ruling class elite and the misery of exploitation. The philosophy of bolshevism had a significant impact on the behavior, attitudes and actions of many people during the Russian Revolution an ideology that symbolized peace, land to the poor and industry control to the workers (Perry Bock, 2013). During this period in history, the masses in Russia were awakened to the prevailing political realities and eventually culminated in the overthrow of Czardom in March 1917 as a result of spontaneous action of the masses. The Rise of Dictatorship The rise of dictatorship began to spread around the world in the 1920s and 30s during and after the World War II whenShow MoreRelatedThe Concept of Nationalism in the 20th and 21st Century1228 Words à |à 5 Pagesï » ¿Nationalism in the 20th and 21st Century: The concept of nationalism is in essence an odd organization that has had significant impacts in world history through shaping the political and social aspects of the society. As an important aspect in the development of the society, the concept of nationalism has basically been analyzed based on its impact on the emergence of nation-states across the globe. In most cases, these analyses have been conducted to determine the influence of nationalism onRead MoreMy Point Of View 20th Century1110 Words à |à 5 PagesDiala Tadros Unit #3 exam Q1 A. From my point of view 20th century period is the best and the worst time to represent the western culture. But itââ¬â¢s the best for the most part. Western culture refers to the culture of any country that is a part of the western world. The western country is always democratic has neo-liberal capitalist economy. Has a separation of church and state, and high livings standards with materialistic society? The USA, UK, France are examples of western countries. WesternRead MoreThe Most Traumatic Event Of The 20th Century1073 Words à |à 5 Pages The Most Traumatic Event of the 20th Century The Holocaust is known as one of the darkest side and one of the most vast hardships in the 20th century. ââ¬Å"Holocaust,â⬠comes from the Greek words, ââ¬Å"holosâ⬠and ââ¬Å"kaustos.â⬠The word, ââ¬Å"holos,â⬠means whole and the word, ââ¬Å"kaustos,â⬠means burned. It was historically used to illustrate a sacrificial offering of the burning on an altar. Ever since 1945, this word has been taken to a whole other level. Today, the meaning behind this word isRead MoreThe First Midterm Assignment During American History1500 Words à |à 6 Pageslate-19th century was the most prolonged time period in American history and also what the bloodiest. Many violent events occurred that gave the 19th century its name, such as, profound labor conflicts between boss and workers, the Indian wars that was an extended battle for peace and a benefit in their lifestyles, the Jim Crow law which was established to separate races throughout the city, and also the fight fo r the American Empires power. These were the major issues that made the 19th century an importantRead MoreArt Movements From 17th 20th Century1453 Words à |à 6 Pages17th-20th Century Art plays important part of mankind throughout our whole existences. During each period of time art has its own movements; the art style of the tendency in art committed by group of artists with common philosophy during a restricted period of time. Throughout the 17th to 20th centuries there are hundreds art movements that contribute to human purposes. Baroque Art, Romanticism, Art Nouveau, Dadaism, and Art Deco are some of the popular art movements during the 17th ââ¬â 20th centuryRead MoreRagtime And Blues : The History And Their Influence On Jazz1581 Words à |à 7 PagesInfluence on Jazz In the city of New Orleans, from parades to clubs and from weddings to funerals, one element usually remained constant throughout all these events: the music that permeated the air. At most of these occasions, a band often performed as entertainment, providing many opportunities for musicians in the area to work. By the early 20th century, due to various factors such as mix of ethnicities and cultures with syncopated musical styles influenced by African-American traditions, the increaseRead MoreThe Evolution Of Private Security1487 Words à |à 6 Pageswhich has been characterized by development of laws, creation of barriers, and increased armament. The existing societies during the ancient times were faced with the need to plan and prepare for security because of warfare and looting that were carried out by people and groups (McNally, 2012). The first form of private security was witnessed during the Middle Ages following the failure of early civilization to protect people and p roperty effectively. This period was characterized by organized attemptsRead MoreThe Main Long Term Causes of World War One Essay1142 Words à |à 5 Pagesthe crises in the Balkans and the short-term trigger for the war was the assassination of the Archduke Franz Ferdinand in the Sarajevo, the heir to the throne of Austria-Hungary. Militarism in the 19th and early 20th centuries involving the great powers of Europe was definitely a key factor in the beginning of World War 1. Militarism is the ideology that a countryââ¬â¢s power politically, socially and economically depends on their ability to use both for offence and defenceRead More The Church and the Middle Ages Essay596 Words à |à 3 PagesThe Church and the Middle Ages The Middle Ages were a period in Europe dating from the collapse of the Roman Empire in the West, around the 5th century. However, the fixing of dates for the beginning and end of the Middle Ages is arbitrary. According to the Norton Anthology, Medieval social theory held that society was made up of three estates: the nobility, composed of a small hereditary aristocracy,...,the church, whose duty was to look after the spiritual welfare of that body, and everyoneRead MoreCrisis Intervention: Life-Threatening Incidents1418 Words à |à 6 Pagesincidents, the extreme events may contribute to individual crises, traumatic stress, and even Posttraumatic Stress Disorder. Generally, a crisis can be described as an incident that occurs when people are confronted with issues or problems that cannot be solved. The irresolvable incidents contribute to an increase in anxiety, tension, inability to operate for extended periods, and a successive state of emotional unrest. In the past few years , there have been various major events that have impacted
Monday, December 23, 2019
Should God Have Allowed For Marry Men - 1223 Words
Would God have allowed women to marry women and men to marry men? With this in mind, think about how wrong it really is. Even though many people believe that gay marriage is totally normal, Same-Sex Marriage should be illegal because God would not have allowed it in his kingdom and Marriage is between a man and a woman. Many people believe that God made homosexuals to be homosexual but he did not. The promoters of same-sex ââ¬Å"marriageâ⬠propose something entirely different. They propose the union between two men or two women. This denies the self-evident biological, physiological, and psychological differences between men and women which find their complementarity in marriage. It also denies the specific primary purpose ofâ⬠¦show more contentâ⬠¦Being rooted in human nature, natural law is universal and immutable. It applies to the entire human race, equally. It commands and forbids consistently, everywhere and always. Saint Paul taught in the Epistle to the Romans that the natural law is inscribed on the heart of every man. (Rom. 2:14-15) ââ¬Å"ââ¬Å"10 Reasons Why Homosexual ââ¬Å"Marriageâ⬠Is Harmful and Must Be Opposed.â⬠TFP Student Action. TFP Student Action, 2016. Web. 11 Feb. 2016â⬠God didnââ¬â¢t make homosexuals, he was against them they offended him and he punished them for it. He wanted all men to be with a women and all women to be with men. Even though many people believe that gay marriage is totally normal, Same-Sex Marriage should be illegal because God would not have allowed it in his kingdom. The Bible states in Leviticus 18:22: ââ¬Å"Thou shalt not lie with mankind, as with womankind: it is abomination.â⬠Therefore condemning homosexual relationships. Even in Islamic tradition, and several hadiths condemned gay and lesbian relationships, hereââ¬â¢s a few quotes that prove this, ââ¬Å"When a man mounts another man, the throne of God shakes.â⬠, ââ¬Å"Marriage was established by the creator with its own nature, essential properties and purpose. No ideology can erase from human spirit the certainty that marriage exists solely between a man and a womanâ⬠¦Ã¢â¬ ââ¬Å"ââ¬Å"Gay Marriage.â⬠ProCon.org. ProCon, 2016. Web. 15 Feb. 2016â⬠Just because you call it marriage does not mean its
Sunday, December 15, 2019
Cinema History the Seventh Seal Free Essays
Ingmar Bergmanââ¬â¢s film, Seventh Seal, reflects his views on life in an allegorical fashion. Bergman utilizes the setting of a medieval, plague-ridden landscape to metaphorically investigate the existence of god and meaning of life. The film follows the knight, Antonius, as he returns from the Crusades with his squire, Jons. We will write a custom essay sample on Cinema History: the Seventh Seal or any similar topic only for you Order Now Bergman uses black and white to enhance the mood. The filmââ¬â¢s vivid imagery and powerful score challenge the viewer to interpret the filmââ¬â¢s messages and assign them meaning. The film investigates the deepest philosophical questions of humanity. Compared with Akira Kurosawaââ¬â¢s film, Ikiru, the Seventh Seal expresses a darker outlook on the world. Bergmanââ¬â¢s cinematic masterpiece remains a relevant work of art in a world that struggles to address the deepest questions of religion and the phenomena of simply being alive. Seventh Seal begins with a shot of the heavens as a powerful orchestrated piece of music plays. A passage from the Book of Revelation is recited, ââ¬Å"And when the Lamb had opened the seventh seal, there was silence in heaven about the space of half an hour,â⬠(Revelation 8:1). Antonius and Jons lie on a beach of pebbles. The land is framed proportional to the sky, juxtaposing the kingdoms of heaven and earth. A chess set sits to the right of Antonius. The camera pans away from him, zooming in on the chess pieces. It symbolically equates Antonius as a piece of the game. A man cloaked in black approaches, revealing himself to be death. He states that he has come for them. Antonius challenges him to a chess match. Death agrees that if Antonius is able to defeat death he shall go free. The game is continued throughout the film. As Antonius and Jons move along their journey, death continuosly lurks as an ominous force. The film constantly makes references to death and uncertainty through the presents of the plague. The sky in the background is often cloudy as though God is absent from the heavens and oblivious to the suffering on earth. In one scene, Jons seeks directions from a man who appears to be sleeping; the man is dead and rotting. Not only is the man unable to provide direction, but there is also no divine direction. The plague represents the absence of God and humanityââ¬â¢s uncertainty when faced with unexplainable destruction. In a scene later in the film, death impersonates a confessional priest. He listens as Antonius speaks about the mystery of god, stating, ââ¬Å"Is it so cruelly inconceivable to grasp God with the senses? Why should he hide himself in a mist of half-spoken promises and unseen miracles? What is going to happen to those of us who want to believe but arenââ¬â¢t able to? â⬠Death, who embodies the complete absence of life, remains silent. Bergman depicts mans suffering, metaphorically addressing the inabilities of humanity to comprehend the purpose of both the human self and the divine. The plague challenges faith, as an incomprehensible punishment inflicted for unexplainable reasons. It leaves the populous to deal with the absence of divine direction. This is demonstrated very powerfully throughout the film. Jof and his fellow actors dance and sing on a small village stage. The actors represent innocence and good nature. Abruptly, religious music interrupts the actorââ¬â¢s production. A procession of priests, baring crosses and incense, marches though the village. They sing in unison as shirtless men accompanying them whip themselves and each other. The entire village drops to its knees as the horrifying parade of suffering passes. This demonstrates the absence of God. The religious, unable to comprehend the suffering that is the plague, torture themselves in an attempt to appease God. This phenomenon is continued when Antonius witnesses a young girl tied to a post. She is deprived of water and whimpering in pain. The authorities believe her to be bewitched by the devil and the cause of the plague. The girl is to be burned alive. This event communicates the true horror of humans left to suffering and doubt. The actor Jof and his wife Mia represent natural beauty and good nature. The scenes with them bring a warmth and happiness to the, dark suffering depicted. The lighting is often softer and brighter around Jof and Mia, contrasting them with the bleak atmosphere of the film. Antonius befriends the actors, and they all share a picnic of milk and wild strawberries. The simplicity of this meal is symbolic. It represents the beauty that exists in simplicity itself. Antonius reminisces about his life before the Crusades and his love for the wife he left behind. He expresses his ongoing burden of faith stating, ââ¬Å"Faith is a torment did you know that? It is like loving someone who is out there in the darkness but never appears, no matter how loudly you call. â⬠This statement embodies the questions presented by Bergman throughout Seventh Seal. The Seventh Seal concludes with Antonius knocking over the chess pieces in order to distract death from Jof and Mia. Death claims Antonius and his companions as Jof has a vision of them in the distance doing the dance of death. The viewer is eft with powerful messages concerning the existence of God and meaning of life. Comparing the film with Akira Kurosawaââ¬â¢s Ikiru, it is apparent that both share similar ending themes. The protagonist in each film pursues a selfless action. In Ikiru, Watanabe, the protagonist, abandons the bureaucracy he has been a part of for so long in order to fight to create a local park. The Seventh Seal depicts the game of chess between Antonius and death. Antoni us knocks over the pieces, allowing his friends to escape. Both films protagonists fight for things bigger than themselves. Bergman and Kurosawa explore similar themes, but the Seventh Seal maintains a darker outlook on the world. Bibliography ââ¬Å"Analysis of the Church Scene in Bergman. â⬠Southern Illinois University Edwardsville. Web. 3 Mar. 2010. . Cook, David A. A History of Narrative Film. New York: W. W. Norton, 2004. Print. ââ¬Å"Det Sjunde Inseglet (1957). â⬠The Internet Movie Database (IMDb). Web. 3 Mar. 2010. . Holy Bible: English Standard Version. Wheaton, Ill. : Crossway Bibles, 2001. Print. ââ¬Å"Norman N. Holland, Meeting a Movie: The Seventh Seal. â⬠College of Liberal Arts and Sciences | The University of Florida. Web. 28 Feb. 2010. . How to cite Cinema History: the Seventh Seal, Papers
Saturday, December 7, 2019
Imagery on Othello Essay Example For Students
Imagery on Othello Essay Imagery on OthelloIn William Shakespeares Othello, the use of imagery andmetaphors is significant in conveying meaning as it helps to establish thedramatic atmosphere of the play and reinforce the main themes. Throughthis, the audience is able to grasp a better understanding of the play. Throughout Othello, images relating to poison frequentlyoccur. These references are predominantly made by Iago. This seemsappropriate for Iago who exhibits the characteristics of poison; they beingfatal and deadly. There are several possible explanations to what motivatesIago: being overlooked for being the lieutenant, the belief that Othelloand Cassio had committed adultery with his wife, though this is neverreally proved; class differences present in the society that made him feelinferior and racial differences. This desire for revenge is so great itdoth, like a poisonous mineral, gnaw his inwards. Iagos use oflanguage is a primary weapon in manipulating Othello. By pouring thispestilence into his ear, Iago contaminates his thoughts. Once Othellostarts to doubt Desdemonas fidelity, he is so incredibly driven byjealousy that it leads him to murder her, ironically with poison. Many references are made to animals in the play. Iago usesbeast imagery to express his contempt and to downgrade those he despises. Early in Act 1, he stirs Brabantios anger by using crude images of animalsfornicating to inform him that his daughter and the Moor are now makingthe beast with two backs. Such a metaphor is designed to evoke a strongemotional response. In a soliloquy at the conclusion of Act One, Iago saysIt is engendered. Hell and night / Must bring this monstrous birth to theworlds light. Shakespeare uses the image of a monster being born as ametaphor for the start of Iagos evil scheming. It also becomes evidentthat Othellos mind has been corrupted by Iagos evil handiwork when he toostarts to use the same sort of animal imagery in his speech. In one scene,convinced of his wifes infidelity, Othello loses all self-control cryingout goats and monkeys, animals traditionally considered lascivious. There is also a wealth of heaven and hell imagery in Othello. Iago, who isMachiavellian in nature and revels in tormenting others, can be perceivedas the devil personified. Even he himself acknowledges this when he saysdevils will the blackest sins put onsuggest at first with heavenlyshows / As I do now. Iagos manipulation of Othello causes him to seeDesdemona as devilish; therefore she must be brought to justice. Desdemona, though, is associated with images of light,heaven and purity, thus suggesting her innocence. Even in the last scene asOthello prepares to kill her, he uses a rose as a metaphor for Desdemona. This indicates that her beauty still has an influence over him as well ashis ever present feelings of affection for her. When at last Iago isexposed as the true villain and just before committing suicide, Othello,using another metaphor, compares Desdemona to a pearl that he has thrownaway. This is one of many times where she is referred to as a pricelessjewel. Throughout the play, the contrast between black and white isalso used as a metaphor for the difference between Othello and the Venetiansociety. Several references to Othello as an old black ram and far morefair than black indicate that even though he holds the distinguishedposition of a general, the fact that he is black still makes him theoutsider. Through the use of imagery and metaphors, Shakespeare is ableto generate a considerable impact on the audience positioning them torecognize the full extent of the tragic outcome as a result of Iagostreachery. The use of these images and comparisons effectively defines thenature of each character and explores central themes such as deception,race and jealousy.
Friday, November 29, 2019
Frankenstein Essays (493 words) - Frankenstein,
Frankenstein Robert Walton the captain of a voyage to the North Pole Margaret Saville Walton's sister and confidante to whom he writes his letters Victor Frankenstein a student of Ingolstadt who becomes obsessed with his studies and creates the "monster" Alphonse Frankenstein Victor's father who dies of despair Caroline (Beaufort) Frankenstein Victor's kind-hearted mother who dies of scarlet fever when Victor is seventeen Ernest Frankenstein Victor's brother William Frankenstein Victor's youngest brother who is strangled to death by the "monster" Justine Moritz A close friend of the Frankensteins who is accused and executed for the murder of William Frankenstein Henry Clerval Victor's closest friend and traveling companion who is strangled by the "monster" Elizabeth Lavenza Victor's adopted sister who marries Victor and is killed by the "monster" on their wedding night M. Krempe Victor's natural philosophy professor at the University of Ingolstadt M. Waldman A professor at the University of Ingolstadt whose chemistry lecture inspires Victor to begin his creation M. Kirwin An old Irish magistrate who takes care of Victor while he is in prison The Frankenstein Monster Victor's creation who is deserted by Victor and rejected by society M. DeLacey a blind exile from France who plays the guitar Felix DeLacey M. DeLacey's hard-working son Agatha DeLacey M. DeLacey's loving daughter Safie Felix's Arabian fiancee who leaves Turkey and joins Felix Robert Walton and his crew are on an expedition to the North Pole when they come across Victor Frankenstein near death. Walton restores Victor back to health and Victor explains the circumstances which have brought him into the artic regions in this condition. When Victor was a college student at The University of Ingolstadt, he became obsessed with the natural sciences and vowed to be the first to create life. Victor collected body parts from cadavers until he had gathered enough to form one gigantic body. He successfully instilled life within this body and, in fear and disgust, he ran from the new being. The being was left to survive on his own with no knowledge or guidance. He made several attempts to befriend people. but everyone either ran from him in fear or attacked him. The being became educated and learned of his origin. After continuous rejections and hostility from society, the being decided to get revenge on his creator who gave him this pitiful life. The being murdered Victor's brother and Victor's friend. The being promised to stop murdering if Victor agreed to create a companion for the creature. Victor agrees to do so, but after close consideration and deep contempt for his actions, he destroyed the being that he promised to his creation. The being killed Victor's best friend and wife in protest, and left Victor to wallow in his misery. Victor vowed to avenge his friends' and wife's murders and he set out to find the monster. After an arduous journey following the beast (which has brought him to Walton,) Victor dies. The being, unable to bear his horrible crimes and his master's death, reveals his plans to commit suicide to Walton and leaves. After learning of Victor's self-destruction, Walton decides to end his voyage and he and his crew head south.
Monday, November 25, 2019
Compensation And Benefits
Compensation And Benefits Compensation takes many forms. Total compensation is comprised of three components. These are base compensation, pay incentives and benefits. The first two components comprise of direct compensation, which is the largest component and is an important motivator. However, money is not the only motivator. Indirect compensation is the other component and it takes two forms. These are benefits and employee services. These can also play and important role in building the relationships between employees and employers. Benefits remain crucial to attracting, retraining and motivating employees. The Royal Bank of Canada is a diversified financial service company with over 54,000 people who serve 10 million personal, business and public sector customers in North America and some 30 countries around the worldwide.(1) *?. We will be discussing, analyzing and critiquing Royal Bank's current Human Resources practices from a customer service representative perspective for compensation and benefits a nd how they support their overall business strategies, as well as how they also compare to standard employee compensation in Canada.Royal Bank Branch, Notre Dame Street, Montreal, QC...Most employers provide their employees with benefits such as medical and dental benefits, life insurance or disability benefits. Benefits now constitute approximately 30 percent of all compensation costs. (Gomez-Mejia and et al p.377). Controlling the costs of employee benefit plans continues to be a primary objective of many employers. Organizations realize that they need to properly manage these costs. However, ensuring a adequate level of benefits, an effective partnership between all stakeholders, including the carrier, benefits consultants, medical community, the employee and the organization is also required.There are many reasons why employee benefit programs are provided. These are outlined by Raymond Koskie and et al (1995). They are: 1. The paternalism of employers- the concern that any empl oyer will feel for the well-being of its employee, 2. Economics of scale- the extent to which...
Friday, November 22, 2019
The Gift of the Magi Essay Example | Topics and Well Written Essays - 1000 words
The Gift of the Magi - Essay Example In the story, O. Henry uses a detailed, humorous, and well-meaning tone. The writer uses a detailed tone for the story by showing the Dellaââ¬â¢s, the main character, emotion, action, and her environment in detail. The author describes in-depth how Della worries about what to buy for her husband Jimââ¬â¢s at Christmas. The story describes Dellaââ¬â¢s emotion when he writes: ââ¬Å"There was clearly nothing to do but to flop down on the shabby little couch and howl. So, Della did it. This instigates the moral reflection that life is made up of sobs, sniffles, and smiles, with sniffles predominatingâ⬠(O. Henry 164). Dellaââ¬â¢s actions and emotions are explained in detail from the following passage. ââ¬Å"After Della cut her hair, she got her curling irons, lit the gas, and went to work, repairing the ravages made by generosity. This is always a tremendous task, dear friends, a mammoth taskââ¬Å"(O. Henry 166). A humorous tone is shown when the author explains about the main characters. This is evidenced in the story when Della says to herself, ââ¬Å"If Jim does not kill me,â⬠he will take a second look at me and say that I look like a Coney Island chorus girl. But, what could I do? Oh! What could I do with a dollar and eighty seven cents?â⬠(O. Henry 166). ... Henry 166). The two main characters in ââ¬Å"The Gift of the MAGIâ⬠are Della Young and James Dillingham Young. Della Young is a positive and honest person because she sells her long beautiful long hair in order to buy a gift for her husband at Christmas. This is shown in the following passage: ââ¬Å"pennies saved one and two at a time by bulldozing the grocer and the vegetable man and the butcher until oneââ¬â¢s cheek burned with the silent imputation of parsimony that such close dealing impliedâ⬠(O. Henry 164). In the story, it is shown that Della is an honest person. James Dillingham Young is Dellaââ¬â¢s husband. He looks thin and very serious. He appears tired because of the burden of taking care of his family. As such, he needs a new overcoat and gloves (O. Henry 166). Also, he sells his gold watch, which was his grandfatherââ¬â¢s, in order to buy a Christmas gift for his wife. ââ¬Å"The Gift of the MAGIâ⬠addresses the true love between two people, e ven though they are very poor. The story states that ââ¬Å"Della and Jim live at home. He is paid eight dollars per week. As such, they are poor. However, they love and cherish each other very muchâ⬠(O. Henry 164). Also, the writer conveys a theme within the characters through evidence. Della and Jim think about what gift to buy for each other for Christmas. Dellaââ¬â¢s response is to ââ¬Å"cut her hair, which ripples and shines like a cascade of brown water because she wants to buy a gift for Jimâ⬠(O. Henry 165). Also, ââ¬Å"Jim wants sell his watch because he wants to give Della a luxury comb. Della especially liked the ones in a Broadway window. Beautiful combs are like pure tortoise shells with jeweled rims. The shade can be worn in beautiful varnished hairâ⬠(O. Henry
Wednesday, November 20, 2019
Analysing Changes in Tesco's Environment and how the firm Deals with Assignment
Analysing Changes in Tesco's Environment and how the firm Deals with Them - Assignment Example The current crisis is on the path to exceed the crisis of oil in depth and extent and so the time calls for all the nations to come together and face the existing challenges. The second principle takes into account the actions that are suited to various economic phases. The third principle asks to take a comprehensive approach over horizons of time. The specific measures include measures that aim to support employment. In this measure emphasis is put on emergency employment opportunities that will create new jobs and provide a safety net for the casual workers. The supports that can be provided by the government are increasing the level of subsidies or unemployment benefits. The government can also lend its hand to support re-employment and provide opportunities that will help to develop the vocational skills of the labor force. The support system should also include the persons with disabilities. Among the financial measures the policies includes promoting the financial intermediary services for smooth functioning, to bring the small and medium sized enterprises under the financial support systems, the support system should also consider the large and medium sized companies. ... The countries dependent on exports as a result was losing precious foreign exchange. Performance of Tesco in times of recession The company that has been selected for the project is Tesco Plc Ltd. The company has got the headquarters at United Kingdom and id the multinational grocery of Britain. The company is ranked third in the world when measured by revenues and ranked second when measured by profits. The company operates in 14 countries across many continents and is the leader of the market in UK. The company is also listed in the LSE (London Stock Exchange). The company held its position during the global financial crisis and faced huge competition. The degree of competition can be determined by share of the market, consumer base, and penetration into the market. The factors that can be accounted for is the ââ¬Å"Terry Leahy factorââ¬â¢. The Chief executive officer of the company declared that the company has only become stronger after recession than it was before recession. Tesco is involved in opening up new stores in different corners of the world. One cannot account for any single reason for the success of the company during the times of recession but the foremost or the prime reason that can be accounted is the focus of the company on the consumers. It sounds simple but rarely companies follow this step. The size of the company also matters. The company took the initiatives to sell more. The resultant was better terms of buying. The general economic theories played in the market and that equals to lower prices as well as higher levels of profit. The virtuous circle is complete when the lower prices attract more selling potential. The range of the prices was designed to serve the
Monday, November 18, 2019
Evaluate Rival Views On the Cultural Implications of Globalization Essay
Evaluate Rival Views On the Cultural Implications of Globalization - Essay Example This paper stresses that globalization has intensified the economic competition among the developed nations of the world and to increase this competitiveness, they have come to adopt policies aimed at influencing other countries to adopt their cultures so that they can be able to find markets for their products. Advertisements promoting the western way of life have come up all over the world, and many educated youths have been influenced by them. Nowadays, it has become a trend for the youth to adopt aspects of the west culture stating that their own cultures are either backward or archaic. This report makes a conclusion that globalization has come to have a profound influence on the cultures of many people in the world, and this influence has been both positive and negative. In certain regions, it can be said to be a blessing to those cultures which it has come to influence, because it has not only enriched these cultures, but it has also ensured that some of their characteristics have been spread all over the world. However, it has also been noted that globalization has led to the erosion and near extinction of some cultures and these have come to be replaced with the dominant western culture, which is the driving force behind globalization. One would even go as far as to suggest that globalization is a force which is inevitably going to destroy other cultures, and if not, it will change these cultures beyond recognition. It is an irresistible force of cultural change which cannot be stopped without the isolation of other cultures from the globalised, western one.
Saturday, November 16, 2019
The Impact of Globalisation in the UAE
The Impact of Globalisation in the UAE UAE is the most globalised country in the Middle East because Abu Dhabi, emirates with huge oil wealth and Dubai with entrepreneurial skills was opened as commercial hub soon after gaining independence from British. Long before UAE had started opening up to free trade, free movement of labour and joint business ventures then the other countries in Middle East. So, when the trend of globalisation becomes clear in mid 1990s most of the Middle East countries are unprepared for the economic and political impact of globalization while UAE was all set for becoming globalised at least economically. It had never taken gobalisation as challenge but as opportunity from which they can have benefit. UAE was always prepared to do this without making any compromises with his values and tradition. (THE UAE The Challenge Of Globalisation Part 19., 2002) UAE has set an example for the world on handling challenges by maintaining political stability and social security. By adopting open economy policies, activating private sectors and attracting foreign investors helps him in globalization. UAE has worked hard to make its way for healthy business and investment environment. (Paulo, 2004) Introduction Today globalisation is a need of every country in the world, whether it is small or big, developed or developing country. Globalisation was started in 1980, but has taken pace with the technological advancement in the sectors of transport and communication and by investing through big developing countries and opening them for international trade and investment. Even the poor countries are also trying hard to utilize the opportunity of globalisation. They are making to world markets of manufactured products and services with their huge labour. (Viswanathan, 2008) With 32,278 square miles of area, consisting of 7 small emirates of Abu Dhabi, Dubai, Ras Al-Khaimah, Sharjah, Ajman, Umm Al-Qaiwain, and Fujairah, which together makes United Arab Emirates. These emirates were united as one federal state on 2 December, 1971. Abu Dhabi is the wealthiest member in the union because of its huge oil wealth and Dubai is second largest emirates being a commercial port. Being allied to the emirates like Abu Dhabi and Dubai, the remaining five small emirates are enjoying political and economic benefits. UAE is considered to have autocratic government, in which one person possesses the power. There are less political reforms in the country than the economic ones because of existence of sheikhs dilemma in the country. UAE has foreign policy of non-interference in the internal affairs of other countries. They believe in peaceful resolution of disputes. UAE always supports for international institution like United Nation and Gulf Cooperation Council (GCC). (Stone) Globalisation and UAE In terms of population and its territory Middle East may not be a good region for investment, but having good natural resources of gas and oil make these countries to actively participate in globalisation. UAE was poor desert country but the discovery of oil changed its economy markedly. The effect of globalisation had made the resources of oil so important that investors rather consider the small territory and population of the UAE. Globalization is interdependence of world economy; it requires cooperation among economies of the countries. Some techniques like outsourcing and insourcing proves to be the best method for international collaboration. Today UAE, especially Dubai is attracting many foreign investors because it provides all the facilities for business development. UAE recognized the importance of being an open country that can offer something new to the investors. Thus, offshoring, which consist of shifting of production processes and services from one country to another also plays an important role in globalization and made direct impact on the countries. Dubai is offering considerable economic conditions and opportunities to foreign investors for doing business there. The vision of UAE is to create an open country for international business investment and to give their best for building better infrastructure. At first the economy of UAE was mostly dependent on natural resources, but now it is also concentrating on other sectors for developing profit. It has begun to search other sources of income such as tourism, real estate and international finances. Globalization also permits UAE to expand its market. Its economy is not only depending on foreign trade but also on import and export market. Its top most export partners are Japan, South Korea, Thailand and India; and main export goods are natural gas, crude petroleum and dried fish. The main importers countries are Germany, UK, Italy, France, United States, China, Japan and India; and main imported goods are equipment and chemicals for inner enterprises. Another success of UAE is the application of latest technologies. The market is cooperating with modern trends and applying new knowledge to production function. Compliance advance ideas in market helps in getting efficient work in sectors like production, management and entrepreneurship. (Effect of Globalization on United Arab Emirates Market) Challenges and Opportunities Present day situation does not give any other option then to join the globalization process along with other developing nations. However it may not be same for some developing countries. Globalization interrupts the culture and mentality of UAE people. If the country wants to attract tourist and foreign investors then it have to make compromises with its deep-rooted Islamic traditions, but the strong following of rules for both locals and foreigners results in losing most of the visitors and tourists. Therefore to enter the globalization UAE become a free country with broad views. This resulted in change not only culturally but also economically. Dubai can be best example as it is surrounded by conservative countries like Iran and Saudi Arabia but it is able to attract foreign investors by allowing company to work in tax free environment. Globalization is acculturation of many countries. So it is very difficult to preserves ones culture and traditions, therefore for the sake of globalization people in UAE have to abandon some rules and values of their customs. Another Challenge of globalization is financial instability; absence of financial control can also lead to economic instability. It is true that large countries are making profits from globalization but it is not confirmed in the case of small countries. Foreign investment helps in development of the country so it is important to have correct policy and logical use of the received money. Government should check whether the countries financial sector is getting full benefit from the investments or not. (Effect of Globalization on United Arab Emirates Market) The challenges of globalization can be met through the joint effort of both public and private sector. The public sector is actively participating in development of open economy process and adapting economic and social circumstances in compliance with the requirements. On other hand private sector is getting support by establishment of industrial area and free trade zone. Enhancement in the process of privatization is letting the market forces to remedy twists and turns timely by controlling economic life. Government should not only be responsible for the growth and development, private sector should also participate. Private sector can help by improving performance and productivity. They can merge small private enterprises to make large productive unit and can increase competition. Meanwhile, Government should work with social and business organization to achieve different goals. (Paulo, 2004) On the security end, UAE has signed many defense treaties with western powers like US, Britain, France and have strong defense relations with closer nations and number of other nations. With the time there is change in thinking of people in UAE, because of positive changes brought by Dubai in field of business development. Even it has become an example for other emirates. Younger generations of UAE are leading him and are the decision makers. Their inputs are making remarkable changes in the commercial and infrastructural sectors. The younger generation is directly related to ruling families. (THE UAE The Challenge Of Globalisation Part 19., 2002) Conclusion United Arab Emirates is greatly influenced by Globalization. It has actively participated in the process by providing favorable environment for business and foreign investment. They also have broaden their imports and export market with increase in the number of countries. This also helped UAE in development of infrastructure of the country. Some economic techniques like outsourcing, insourcing and offshoring helped him to develop good business relations with other countries which indirectly are influenced by the globalization. Globalization also leads to openness of country which can make negative impact as in terms of culture and tradition. Government need to manage the flow of foreign investment in order to have economic stability. (Effect of Globalization on United Arab Emirates Market) From 1990 to 2003 volume of trade has been increased and high and middle income countries had made their share in world trade, this became possible only because of globalization. Globalization cannot be taken as a solution to everything. It hardly provides any opportunities, countries who have taken advantage are flourishing who donà ¢Ã¢â ¬Ã¢â ¢t are sinking. Countries with right mindset can produce equality of outcome with globalization. The low income countries need international assistance and support to participate in Globalization It demands the collective action of all the countries in the world. (Viswanathan, 2008)
Wednesday, November 13, 2019
Garden for the Blind :: Architecture Design Essays
Garden for the Blind In Sensory Design by Joy Malnar and Frank Vodvarka, a great garden is said to unfold like a narrative, a journey or a piece of music. My hope is that the Garden for the Blind located on the land south of Hume Hall will be such a garden. I think the Garden should be entered through the parking lot, since the ground there is the most level. I think there should be a wooden path with railings on both sides until the garden reaches itââ¬â¢s full width. The path should then change to asphalt or rock, but the wood railing should be continued for a few more feet. There could be an archway over the wooden path, wrapped in Jasmine vines, so that the entrance to the garden can be marked by such a smell. The unrailed but broad path should then travel through the garden. Although unrailed, a system, such as raised edges, should be set in place on both sides of the path, to indicate where it ends and the grass begins. The path will eventually lead to a substantially large fountain in the middle of the Garden. One will know when he or she is in the heart of the Garden when one hears the water, or even feels the mist on his or her face. The fountain should have a ledge wide enough to sit on, with railings to keep one from falling in. The fountain will be in the middle of a paved circle. The circle will have railings around it, except for when it is met up by one of the three main paths: the path from the entrance, the path to the gazebo, and the path to the exit. On the right side of the fountain (when facing it from the entrance) there will be a Gazebo. There will be steps leading up to the Gazebo, since it will be situated on the steep side of the hill. The Gazebo can be a center for
Monday, November 11, 2019
In what ways does Shakespeare make Duncanââ¬â¢s death dramatic? Essay
ââ¬Å"Macbethâ⬠is a tragedy filled with deceit, evil and ambition. However what makes this play so great is the way in which Shakespeare unfolds the drama to us. In the play ââ¬Å"Macbethâ⬠, Shakespeare makes the death of Duncan dramatic in many ways. A way in which Shakespeare makes Duncanââ¬â¢s death appear so dramatic is by the fact that his ââ¬Å"loyal and trusted servantâ⬠is the one to kill him. This sense of irony heightens the drama as from the description of Macbeth, he would be the last person to expect this from. Macbeth is the hero of the play as well as being the villain and it is this dual role that makes the play seem so dramatic. Shakespeare adds a twist into the play by making Macbeth appear to be something which he is not. He is first presented to us as a loyal servant to the king and to Scotland. This is reflected by Duncanââ¬â¢s appreciative comments such as ââ¬Å"more is thy due than more than all can payâ⬠and the superlative ââ¬Å"o worthiest cousin.â⬠We are told that due to his heroic acts in the battlefield, he is going to replace the Thane of Cawdor, who has been deceitful, and betrayed Duncan. This tells us that Duncan has already been betrayed before. Macbeth is courageous and looks up to Duncan, to whom he sees it his duty to protect and honour. We find out that Duncan himself is not a fighter himself as he is unaware of what brutal things have happened on the battlefield because he says, ââ¬Å"What bloody man is that? He can report, as seemeth by his plightâ⬠(Act 1, Scene 2, line 1) This tells us Duncan is the type of King who stays in his castle and leaves the soldiers do the fighting. There has been a civil war in Scotland, which indicates to us that Duncanââ¬â¢s kingship is being doubted, hence the reason for the Thane of Cawdor betraying him and thus becoming a traitor. We are also made aware of the central issue of the chain of Beings and the Divine Right of Kings. The order is God, King, Nobles and finally ordinary people. The King sees himself, as does everyone else, as Godââ¬â¢s representative on Earth, and killing him is by far worse than killing an ordinary person. If the chain is ever broken chaos is said to break out and in this way Shakespeare makes Duncanââ¬â¢s death dramatic as by killing him, Macbeth will cause chaos because he is in fact murdering someone who has been chosen by God. Duncan is the King of Scotland. Recently there has been political unrest, and there has been an attempt to overthrow him. He is presented to us as a religious, innocent and naà ¯Ã ¿Ã ½ve man. Duncan is seen as naà ¯Ã ¿Ã ½ve. He says, ââ¬Å"Thereââ¬â¢s no art to find the mindââ¬â¢s construction in the faceâ⬠. (Act 1, Scene 4, line 11-12) This metaphor indicates to us that he is a naà ¯Ã ¿Ã ½ve man. He is so innocent that appears that it will be easy for Macbeth to take advantage of him. Here he claims that one cannot tell by looking at someone what they are thinking. As he believes this, he makes no attempt to see through people. This makes us question his judgement as he had built ââ¬Å"absolute trustâ⬠on a man that had betrayed him. This also makes the audience wonder whether he will be deceived again by the man that will take the The Thane of Cawdorââ¬â¢s position and therefore add to the sense of drama by giving the audience a sense of intrigue. Macbeth is in a dilemma whether he should or should not kill the king. This is all revealed in Macbethââ¬â¢s soliloquy where he speaks alone to the audience, revealing his inner most thoughts. This is a dramatic way in which Shakespeare lets us know what the characters are really thinking. In this speech Shakespeare creates a sense of catastrophe by the language with which he gives to Macbeth. He recognises that he should not do the ââ¬Å"deedâ⬠when he states that as the ââ¬Å"Hostâ⬠â⬠he should against his murderer shut the door not bear the knife myself.â⬠This poetic language makes us realise that Macbeth is sensitive and adds a sense of drama as it makes us more aware that what he is doing is greatly wrong. The heavy sounding d of ââ¬Å"deep damnationâ⬠sticks in the audiences ears as Macbeth is sensitive as indicated by the poetic language. ââ¬Å"Hath been so clear in his great office, that his virtues will plead like angels, trumpet-tonguââ¬â¢d, against the deep damnation of his taking-offâ⬠(Act 1, Scene 7, line 18-20) The imagery of angels telling heaven and voices like trumpets to cry out against the deed, which is not what he wants, and so he eventually decides not to do it. This makes Duncanââ¬â¢s death dramatic because it is such a huge decision to make and there is a ââ¬Ëtwist and turnââ¬â¢ in him making his decision, and the fact that Duncan is linked with religious imagery in the form of angels. Shows the impact of the death high lighting that ââ¬Å"every eyeâ⬠shall be affected reinforcing what a loved man Duncan is Act Two opens dramatically with darkness surrounding the stage and the audience in suspense as to whether or not Macbeth will commit ââ¬Å"the horrid deed.â⬠However, by the end of the scene, Macbeth decides to kill Duncan, after being persuaded by his wife. Lady Macbeth has ambitions for him. She wants him to be king and has always wanted this for her husband, and is determined that he fulfils his ambitions. She persuades him and tells him her plan. All Macbeth has to do is put it into action. This leaves the ball in Macbethââ¬â¢s court. Everything is set up for him, and all that is left for him to do is commit the murder, which also adds to the drama. Lady Macbeth also adds drama as she waits downstairs waiting for Macbeth to report to her after he has murdered Duncan. This leaves us in suspense over whether he is going to follow his own will or that of his wife, and we are kept in suspense. Just before killing Duncan, there is another soliloquy. Macbeth imagines that there is a dagger in front of him, which is guiding him towards killing Duncan. He is ready to kill, and he is in a horrific state. All the evil things are coming together, and he is breaking the order. In doing this, he is going against the Divine Right of Kings, and is going against the whole world. There is darkness and Macbeth does not want the whole world to see how evil he is. When the bell rings, that is the point where he proceeds to murder Duncan, who once again has failed to read ââ¬Ëthe minds construction in the face.ââ¬â¢ We are not shown the killing and in this way it appears more dramatic as we are left to imagine for ourselves. After killing Duncan, Shakespeare makes things more dramatic and this is shown by the language that Shakespeare gives to Macbeth to convey his sense of guilt. He tells his wife, ââ¬Å"One cried ââ¬ËGod bless us!ââ¬â¢ and ââ¬ËAmenââ¬â¢ the other, as they had seen me with these hangman hands, listââ¬â¢ning their fear, I could not say ââ¬ËAmenââ¬â¢ when they did say ââ¬ËGod Bless usââ¬â¢.â⬠(Act 2, Scene 2, lines 29-32) Macbeth cannot pray, and this is shown to us when Macbeth is obsessed with his inability to say ââ¬Å"Amenâ⬠, as he knows that he has been seen with his bloody hands after murdering Duncan. He is conscience stricken as he struggles to say ââ¬Å"Amenâ⬠. Macbeth now feels cut off completely from God, and there is no longer a relationship between himself and God and because God has seen everything he has done, he can never turn to him again, and pray. Macbeth also feels haunted by a voice saying that he has murdered and will never sleep again, ââ¬Å"Me thought I heard a voice cry, ââ¬Ësleep no more: Macbeth does murder sleepâ⬠(Act 2, Scene 2, lines 37-39) Now Macbeth thinks he hears a voice that is telling him that he will never sleep again. All this makes Duncanââ¬â¢s death so dramatic, not because of the way Macbeth killed him, but the consequences going through Macbethââ¬â¢s head afterwards. Not only is Macbeth unable to pray, but now he is unable to sleep as well. Also the fact that Macbeth feels that not even an entire ocean can wash his hands of the deed, suggests a state of total damnation. He says, ââ¬Å"Will all great Neptuneââ¬â¢s ocean wash all this blood clean from my hand? No, this my hand will rather the multitudinous seas incardine, making the green one redâ⬠(Act 2, Scene 2, lines 63-64) Macbeth feels that not even an entire ocean can remove the guilt and wash the blood from his hands, and instead the countless masses of water will turn blood red, because there is so much of it, and the green sea a red sea. Macbethââ¬â¢s guilt is expressed through the image of blood, and he believes no matter what he does or where he goes, the guilt will always be there with him. Macbeth finally admits how great the crime he has committed is, when he says, ââ¬Å"Wake Duncan with thy knocking! I would thou couldstâ⬠(Act 2, Scene 2, line 77) Macbeth wishes he could turn back time. He wishes that the moment when he plunged the dagger into Duncanââ¬â¢s flesh never happened, and that he could make it disappear. He says that if it were possible to bring Duncan back to life he would. This seals Macbethââ¬â¢s misery, and makes the death seem even more dramatic because the murderer himself is miserable and regrets killing Duncan.
Saturday, November 9, 2019
Something Made A Difference In My Life Essays - Kids, Free Essays
Something Made A Difference In My Life Essays - Kids, Free Essays Something Made A Difference In My Life There are two things in my life that are extremely important to me. One of these things is sports and the other is helping people. Basketball has been a part of my life for many years. Helping people has always been important but only recently have I been able to combine these two together. Being a Captain on the Varsity Basketball team in my school is very pleasing and puts much joy in my life. I love to be able to lead my team on to the court for big games and show them the right way of doing things. I try to set examples on and off the court. One example off the court is helping out the disabled kids in my school. My team and I put together a special basketball game for the disabled children in my school. This is only one of the great ways of helping out . I believe it is very important to help those who are incapable of playing sports. I can pick up a basketball and play a game at any time I wish. It hurts me to know that some kids cant that is why I try my best to make them feel special and show them that they can play with us too. At the Jewish Community Center, where I play basketball as well, we have Hanukah parties for the disabled children. We give gifts out, dance with them and play games too. It feels great to play with them and show them that theyre not much different then us, we all just want to have a good time. These events are truly special in my life and I hope it they are special for the disabled kids too. It takes time and patience to help disabled children and Im glad that my team, the J.C.C., and I were capable of helping out. Hopefully I can do more volunteer work or special events in college. Most people dont want to be bothered but once you see the smiles on these kids faces you know your doing something for a good cause and you and the kids feel like you can achieve any goals you set your heart on. Bibliography none
Wednesday, November 6, 2019
Essay about Account on Mandelbaum
Essay about Account on Mandelbaum Essay about Account on Mandelbaum Zacharia Fouda Professor Harris RWS 100 9/25/12 Account to Mandelbaum Every country in the world experiences a way of expressing their physical activities in sports. Most commonly in the world, football (soccer) is generally the religion of many. This is not the case in America. The Americans are more focused on the sports they have invented, such as American football, basketball, and baseball. In the first chapter of his book, ââ¬Å"A Variety of Religious Experiencesâ⬠in ââ¬Å"The Meaning of Sports,â⬠Mandelbaum explains to you what these sports are like in America and how these sports affect the people as a general populace. Mandelbaum uses rhetorical tools such as ethos, pathos, and logos to enhance how well he delivers his points. In this essay, I will talk about how his rhetorical tools affect his arguments. Mandelbaumââ¬â¢s argument is more focused on presenting the information in a way to educate you. Most of what he says in the passage is generally researched information that you have to take his word for. I could have gone and searched them myself on Google, but Mandelbaum comes off as a guy that knows what heââ¬â¢s talking about, and itââ¬â¢s not like he made research to write these facts, itââ¬â¢s as if he just knows it off of the top of his head. ââ¬Å"The industrial revolution brought to the United States and to the world modern methods of transportation, and on these, too, the emergence of team sports depended,â⬠(Mandelbaum, 40) you canââ¬â¢t help but think that he lived through this and he realized what was going on. Americans adore sports and itââ¬â¢s something they take to the grave. It is a very logical point that it is a form of escapism, and returning to the blissful, childhood past that is when you played sports as a child as an implied insight on the subject. The rest is to be taken based off of Mandelbaumââ¬â¢s heavy reliance on his ethos here. According to Mandelbaum, nowadays, sports help with one of the most primitive needs as a human, the spiritual needs and the needs of the psyche. (42) The information is set up as a ââ¬Å"take it or leave itâ⬠sort of situation for the reader, it is up to the reader to decide if his ethos is sufficient to believe his claims. Mandelbaum connects baseball, football, and basketball as a way to oneââ¬â¢s past as a form of pathos. In my opinion, this is a phenominal explanation but the pathos isnââ¬â¢t exactly obvious since one must delve into what he actually meant. When humans are children, a huge part of their life is to play a sport. They will most likely join a team and carry it with them for the rest of their lives and that will always be the sport that they played. When that child, as an adult starts to play that game again, they will reminisce about the times they p layed the sport as a child. They will remember that baseball championship final and when he stood there with his bat, his heart beating and the way he got 3 strikes out and blew the game. Generally, it could have gone as a success or a disaster and either way heââ¬â¢s going to remember it because he is playing baseball. Mandelbaum states that ââ¬Å"the word sport is related to ââ¬Å"disportâ⬠- to divert oneself. Baseball, football, and basketball divert spectators from the burdens of normal existence,â⬠(41) this supports his argument tremendously since it solidifies the effect of his pathos argument. He describes it as a religious experience, as if people take a mental pilgrimage into their soul. Since most of this piece of writing is focusing on logos to argue more, I think this is as pathos as itââ¬â¢s going to get. This is the one argument that can appeal to oneââ¬â¢s emotion. It isnââ¬â¢t a bad one since anyone that plays sports can relate to it. As for the more sophisticated people, he relates this to the Odyssey with the team being the protagonist, facing many challenges to achieve a goal, and getting through those challenges (41) cause you to reminisce on how you did it. Most of the rest of his arguments are more realistic. He states that the feats you see in a
Monday, November 4, 2019
Global Marketing and Advertising Assignment Example | Topics and Well Written Essays - 1750 words
Global Marketing and Advertising - Assignment Example Such is an effective strategy that ensures that they develop advertising contents that resonate with the uniqueness of the respective markets. Key among the factors that influence the decisions to localize advertising is the fact that emerging markets become the most lucrative markets for some of the leading global brands. They must, therefore, find appropriate ways of penetrating the unique markets. Hollensen, (2004) asserts that localizing advertisement is vital since it limits the costs of marketing to the prevailing marketing costs in any given market. Introducing a new product in a new market requires the company to employ appropriate brand development strategies. Developing a brand requires the effective introduction of the product a feature that validates the localized advertising. Any company such as those marketing whiskeys like Johnnie Walker cannot employ the same marketing strategies it uses in the United States in such a new country as China. The United States is an established market. Johnnie Walker is a stable brand and a market leader in the country. In China, Johnnie Walker is a new brand with the company barely introducing its products. The company, therefore, uses localized advertising in China with the view to introducing and developing a brand in the country as it has in the United States. In emerging markets, the company uses basic target market strategies such as the marketing mix. The marketing mix is a vital introductory and product developmental strategy that presents specific features of a product (Kotler & Armstrong, 1991). Key among such features is the product itself, the price of the product, place, and promotion. The attractiveness of the emerging markets often enhances the development of a scramble for the market. This requires strategic yet aggressive marketing that validates the use of the marketing mix since it presents the price of a product as a major competitive advantage.
Saturday, November 2, 2019
Ass4 Coursework Example | Topics and Well Written Essays - 250 words
Ass4 - Coursework Example This mountain later came to be known as ââ¬Å"Mount Kailashâ⬠. To some people, the similarity between Mount Meru and Mount Kailash has a spiritual aspect. Shiva Samhita says that their lies a Mount Meru in oneââ¬â¢s body and only a true yogi can identify it. Certain religious pilgrims, who visit Mount Kailash, view it as a spiritual, and not a cosmological centre. A ââ¬Ëkoraââ¬â¢ is a religious practice in Tibetan. In this practice, one has to go around Mount Kailash to wash your sins and to gain enlightenment. Hence, the word pilgrimage, ââ¬Ënekorwaââ¬â¢, in Tibetan, means ââ¬Ëmaking circles about holy placesââ¬â¢. Various different ways of doing a ââ¬Ëkoraââ¬â¢ are adopted. Some people sponsor a ââ¬Ëkoraââ¬â¢ for the person who actually travels around Kailash and the blessings of this act are shared by both. Some people may complete the ââ¬Ëkoraââ¬â¢ in a day. But to gain enlightenment, you must be, spiritually, in contact with God. Answer- Hindus believe that the act of completely immersing oneself in Lake Manasarovar leads to oneââ¬â¢s incarnation as God. Tibetans, on other hand, do not bathe in Lake Manasarovar because they do not like to dirty the holy water. Dolma La is the highest point in Kailash kora. Along the path to Dolma La, stones are stacked by pilgrims. These stones represent Mount Kailash. ââ¬ËDolmaââ¬â¢ is said to be the one who guided the first person to reach Dolma La. A boulder is worshipped at the place where she
Thursday, October 31, 2019
Introduction to Psychology Essay Example | Topics and Well Written Essays - 2000 words - 2
Introduction to Psychology - Essay Example This paper shall use various criteria or psychological affectations in order to thoroughly assess the subject matter at hand and to comprehensively evaluate the workings of the human mind and of human behavior. According to some experts, the biological and behavioral theories can be closely linked with each other. In analyzing human behavior, some authors and researchers look to the biological make-up of a person ââ¬â in other words, his internal environment which would involve his brain processes, as well as the interaction of his hormones. His genetic predisposition is also considered in this theory as part of the factors influencing his behavior (Cichetti & Cohen, 2006). In further explaining human behavior, authors go one step further and consider the external environment of a person where the behavioral and sociological theories are often used to understand specific patterns of human interaction (Cichetti & Cohen, 2006). These authors then consider the relationship between these theories ââ¬â the internal and the external environment in order to explain and understand human behavior. In other words, these two theories, as explained by some authors can, at some point during hum an development, interact and overlap with each other. However, inasmuch as they seem to be essentially related to each other in terms of continuity, they still are still basically different theories. One of the major differences between these two theories is the fact that the biological theory of psychology emphasizes that human behavior is shaped by biological and physiological processes (Bernstein, Penner, Clark-Stewart, & Roy, 2008). As was previously mentioned, psychologists explain that this theory evaluates the ââ¬Å"psychological effects of hormones, genes, and the activity of the nervous system, especially the brainâ⬠(Bernstein, Penner, Clark-Stewart, & Roy, 2008, p. 18). So for instance,
Tuesday, October 29, 2019
Know how to identify development needs Essay Example for Free
Know how to identify development needs Essay Everyone has their own preferred way of learning new things. Knowing how you learn can Help you take control of situations and develop further in learning or employment situations. To help me identify my own learning style(s) and that of a member of my team, I used the VAX questionnaire below. Tick box A B or C for each question that most represents how you generally behave. ABC 1When I operate new equipment I generally:x A B CRead the instructions first Listen to an explanation from someone who has used it before Go ahead and have a go, I can figure it out as I use it 2When I need directions for travelling I usually:x A B CLook at a map Ask for spoken directions Follow my nose and maybe use a compass 3When I cook a new dish I like to:x A B CFollow a written recipe Call a friend for an explanation Follow my instincts, testing as I cook 4If I am teaching someone something new I tend to:x A B CWrite instructions down for them Give them a verbal explanation Demonstrate first and then let them have a go 5I tend to say:x A B CWatch how I do it Listen to me explain You have a go 6During my free time I most enjoy;x A B CGoing to museums and art galleries Listening to music and talking to my friends Playing sport or doing DIY 7When I go shopping for clothes I tend to:x A B CImagine what they would look like on Discuss them with the shop staff Try them on and test them out ABC 8When I am choosing a holiday I usually:x A B CRead lots of brochures Listen to recommendations from friends Imagine what it would be like to be there 9If I was buying a new car I would:x A B CRead reviews in newspapers and magazines Discuss what I need with my friends Test drive lots of different types 10When I am learning a new skill I am most comfortable:x A B CWatching what the teacher is doing Talking through with my teacher exactly what I am supposed to do Giving it a try myself and work it out as I go 11If I am choosing food from a menu I tend to:x A B CImagine what the food will look like Talk through the options in my head or with my partner Imagine what the food will taste like 12When I listen to a band I canââ¬â¢t help:x A B CWatching the band members and other people in the audience Listening to the lyrics and the beats Moving in time with the music 13When I concentrate I most often:x A B CFocus on the words or the pictures in front of me Discuss the problem and the possible solutions in my head Move around a lot, fiddle with pens and pencils and touch things 14I choose household furnishings because I like:x A B CTheir colours and how they look The descriptions the sales people give me Their textures and what it feels like to touch them 15My first memory is of:x A B CLooking at something Being spoken to Doing something 16When I am anxious I:x A B CVisualise the worst case scenarios Talk over in my head what worries me most Canââ¬â¢t sit still, fiddle and move around constantly ABC 17I feel especially connected to other people because of:x A B CHow they look What they say to me How they make me feel 18When I have to revise for an exam I generally:x A B CWrite lots of revision notes and diagrams Talk over my notes, alone or with other people Imaging make the movement or creating the formula 19If I am explaining to someone I tend to:x A B CShow them what I mean Explain to them in different ways until they understand Encourage them to try and talk them through my idea as they do it 20I really love:x A B CWatching films, photography, looking at art or people watching Listening to music, the radio or talking to friends Taking part in sporting activities, eating fine foods and wines or dancing. 21Most of my free time is spent:x A B CWatching television Talking to friends Doing physical activity or making things 22When I first contact a new person I usually:x A B CArrange a face to face meeting Talk to them on the telephone Try to get together whilst doing something else, such as an activity or meal 23I first notice how people:x A B CLook and dress Sound and speak Stand and move 24If I am angry I tend to:x A B CKeep replaying in my mind what has upset me Raise my voice and tell people how I feel Stamp about, slam doors, and physically demonstrate my anger 25I find it easiest to remember:x A B. CFaces Names Things I have done ABC 26I think you can tell if someone is lying if:x A B CThey avoid looking at you Their voice changes They give me funny vibes 27When I meet an old friend:x A B CI say ââ¬Ëitââ¬â¢s great to see youââ¬â¢ I say ââ¬Ëitââ¬â¢s great to hear from youââ¬â¢ I give them a hug or a handshake 28I remember things best by:x A B CWriting notes or keeping printed details Saying them aloud or repeating words and key points in my head Doing and practising the activity or imagining it being done 29If I have to complain about faulty goods I am most comfortable:x A B CWriting a letter Complaining over the phone Taking the item back to the store or posting it to head office 30I tend to say:x A B CI see what you mean I hear what you are saying I know how you feel Total number of ticks in each column:130512 If you chose mostly Aââ¬â¢s you have a VISUAL learning style. If you chose mostly Bââ¬â¢s you have an AUDITORY learning style. If you chose mostly Cââ¬â¢s you have a KINAESTHETIC learning style. Learning Styles Self-Assessment Everyone has their own preferred way of learning new things. Knowing how you learn can help you take control of situations and develop further in learning or employment situations. Tick box A B or C for each question that most represents how you generally behave. ABC 1When I operate new equipment I generally:* A B CRead the instructions first Listen to an explanation from someone who has used it before Go ahead and have a go, I can figure it out as I use it 2When I need directions for travelling I usually:* A B CLook at a map Ask for spoken directions Follow my nose and maybe use a compass 3When I cook a new dish I like to:* A B CFollow a written recipe Call a friend for an explanation Follow my instincts, testing as I cook 4If I am teaching someone something new I tend to:* A B CWrite instructions down for them Give them a verbal explanation Demonstrate first and then let them have a go 5I tend to say:* A B CWatch how I do it Listen to me explain You have a go 6During my free time I most enjoy;* A B CGoing to museums and art galleries Listening to music and talking to my friends Playing sport or doing DIY 7When I go shopping for clothes I tend to:* A B CImagine what they would look like on Discuss them with the shop staff Try them on and test them out A B C 8When I am choosing a holiday I usually: Read lots of brochures Listen to recommendations from friends Imagine what it would be like to be there ABC * 9If I was buying a new car I would:* A B CRead reviews in newspapers and magazines Discuss what I need with my friends Test drive lots of different types 10When I am learning a new skill I am most comfortable:* A B CWatching what the teacher is doing Talking through with my teacher exactly what I am supposed to do Giving it a try myself and work it out as I go 11If I am choosing food from a menu I tend to:* A B CImagine what the food will look like Talk through the options in my head or with my partner Imagine what the food will taste like 12When I listen to a band I canââ¬â¢t help:* A B CWatching the band members and other people in the audience Listening to the lyrics and the beats Moving in time with the music 13When I concentrate I most often:* A B CFocus on the words or the pictures in front of me Discuss the problem and the possible solutions in my head Move around a lot, fiddle with pens and pencils and touch things 14I choose household furnishings because I like:* A B CTheir colours and how they look The descriptions the sales people give me Their textures and what it feels like to touch them 15My first memory is of:* A B CLooking at something Being spoken to Doing something 16When I am anxious I:* A B CVisualise the worst case scenarios Talk over in my head what worries me most Canââ¬â¢t sit still, fiddle and move around constantly A B C 17I feel especially connected to other people because of:* A B CHow they look What they say to me How they make me feel 18When I have to revise for an exam I generally:* A B CWrite lots of revision notes and diagrams Talk over my notes, alone or with other people Imaging make the movement or creating the formula 19If I am explaining to someone I tend to:* A B CShow them what I mean Explain to them in different ways until they understand Encourage them to try and talk them through my idea as they do it 20I really love:* A B CWatching films, photography, looking at art or people watching Listening to music, the radio or talking to friends Taking part in sporting activities, eating fine foods and wines or dancing 21Most of my free time is spent:* A B CWatching television Talking to friends Doing physical activity or making things 22When I first contact a new person I usually:* A B CArrange a face to face meeting Talk to them on the telephone Try to get together whilst doing something else, such as an activity or meal 23I first notice how people:* A B CLook and dress Sound and speak Stand and move 24If I am angry I tend to:* A B CKeep replaying in my mind what has upset me Raise my voice and tell people how I feel Stamp about, slam doors, and physically demonstrate my anger 25I find it easiest to remember:* A B CFaces Names Things I have done ABC 26I think you can tell if someone is lying if:* A B CThey avoid looking at you Their voice changes They give me funny vibes 27When I meet an old friend:* A B CI say ââ¬Ëitââ¬â¢s great to see youââ¬â¢ I say ââ¬Ëitââ¬â¢s great to hear from youââ¬â¢ I give them a hug or a handshake 28I remember things best by:* A B CWriting notes or keeping printed details Saying them aloud or repeating words and key points in my head Doing and practising the activity or imagining it being done 29If I have to complain about faulty goods I am most comfortable:* A B CWriting a letter Complaining over the phone Taking the item back to the store or posting it to head office 30I tend to say:* A B CI see what you mean I hear what you are saying I know how you feel Total number of ticks in each column:151203 If you chose mostly Aââ¬â¢s you have a VISUAL learning style. If you chose mostly Bââ¬â¢s you have an AUDITORY learning style. If you chose mostly Cââ¬â¢s you have a KINAESTHETIC learning style. Learning Styles Now I have identified the learning style(s) for a member of my team and myself, and buy Reading the explanations below, we can consider how this will help us to choose the type of Learning that works best for us. People commonly have a main preferred learning style, but This may be part of a blend of all Three. Some people have a very strong preference; other People have a more even mixture of two or less commonly, three styles. Remember, there is no right or wrong learning style. The VAK learning styles model suggests that most people can be divided into one of the Three styles: Someone with a Visual learning style has a preference for seen or observed things, including pictures, diagrams, demonstrations, displays, handouts, films, flip-chart, etc. These people will use phrases such as ââ¬Ëshow meââ¬â¢, ââ¬Ëletââ¬â¢s have a look at thatââ¬â¢ and will be best able to perform a new task after reading the instructions or watching someone else do it first. ?These are the people who will work from lists and written directions and instructions. ?Someone with an Auditory learning style has a preference for the transfer of information through listening: to the spoken word, of self or others, of sounds and noises. These people will use phrases such as ââ¬Ëtell meââ¬â¢, ââ¬Ëletââ¬â¢s talk it overââ¬â¢ and will be best able to perform a new task after listening to instructions from an expert. ?These are the people who are happy being given spoken instructions over the telephone, and can remember all the words to songs that they hear! ?Someone with a Kinesthetic learning style has a preference for physical experience touching, feeling, holding, doing, practical hands-on experiences. These people will use phrases such as ââ¬Ëlet me tryââ¬â¢, ââ¬Ëhow do you feel? ââ¬â¢ and will be best able to perform a new task by going ahead and trying it out, learning as they go. These are the people who like to experiment, hands-on, and never look at the instructions first! AC 1. 2 Use a simple technique for identifying own development needs and the development needs of another member of the team. It is very important for any organization to identify your own development needs and the Development needs of your team, and the development of all individuals at all levels. In The section below I have looked at a couple of ways you can identify the skills and Knowledge required for successfully delivering as well as providing the training and Development required for both me and that of another member of my team. Of course there are training and development texts that cover this subject in much more Detail, it is best to start with an analysis of the training and development that is required. The Starting point and the subsequent steps can be represented in ââ¬ËThe Training Cycleââ¬â¢ or ââ¬ËThe Systematic approach to Training and Developmentââ¬â¢. This is a widely recognised and used Model of the processes involved in professional development. When setting any objectives for training we should be using the standard management Practice of using SMART objectives. SYou will notice that the objectives are specific in that they explain a number of individual tasks. MThey are measurable in that you can determine if the tasks have been completed by checking against the targets, e. g. 2000 words, four bridges, grid reference, and so on. AThey are achievable in that resources are available to complete the task. For example, is there sufficient time for completion and does the candidate have access to a computer? RThey should be realistic. Clearly any task to be set at an appropriate level and be relevant to the development of the individual. We have to ask whether the person presently has the skills to carry out what we are expecting, does he/she need training or can they learn by on the job training. TFinally, the task should be time-bound in that you have to set time targets for completion, and possibly for reviewing progress. If you are able to set SMART objectives it makes the job of evaluation and review much easier. Identify the need The need for staff training can be identified in a number of ways, such as during interviews, Through feedback from colleagues, by competence or knowledge tests, by observing work Taking place, or from appraisal documents or CVs. Skills and knowledge audits and a SWOT analyses are well-known techniques that can be used for self-assessment as well as For identifying the needs of individuals and groups. Skills and knowledge audit A ââ¬Ëbrainstormingââ¬â¢ session will identify the skills, knowledge and understanding required to Carry out a particular task. To help me identify my own development needs I used the table On the next page, by comparing my existing skills and knowledge with the recommended Ones helped me to determine the training and development needs I could need. SKILLSLevel requiredCurrent levelDevelopment needs Project designDegree or HNC level management and review Supervisory management plus some specific project trainingILM Level 3 Certificate in Principles of Leadership and Management Planning and reviewingManagement Level 2 S/NVQManagement Level 2 S/NVQAs above Staff managementManagement Level 2 S/NVQManagement Level 2 S/NVQNone required Team briefingManagement Level 2 S/NVQManagement Level 2 S/NVQAs above Effective presentationAbility to present projects to community groupsNot confident in presenting to groupsILM Level 3 Certificate in Principles of Leadership and Management Report writingProfessional quality reportsAlready presents high quality reportsNone required Assessment skillsVocational Assessor AwardHolds Skills Assessor AwardTo work towards the D33 Team skillsManagement Level 2 S/NVQManagement Level 2 S/NVQNone required Training of trainers3- to 4-day courseAlready holds three relevant training unitsNone required KNOWLEDGELevel requiredCurrent levelDevelopment needs Managemen t of Health and SafetyIOSH levelAlready holds IOSH and has attended specific trainingNone required Safety in Housekeeping legislationIOSH levelAs aboveAs above Employment legislationManagement Level 2 S/NVQManagement Level 2 S/NVQUpdating courses when available Appraisal system and how it worksSpecific knowledge and use of the systemHas carried out appraisals in other organisationsSpecific coaching only required Environmental legislationFull knowledge of relevant environmental legislationHas full knowledge through personal researchNone required Do not be over specific about each and every aspect of the job, and do not use vague Expressions: communication skills, for example, may cover questioning, listening and talking To a group. You should attempt to be as clear and concise as possible about the skill or Knowledge required. To help me identify the development needs of a member of my team I used a SWOT Analysis, this is a simple self-assessment tool and is the SWOT analysis or analysis of STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS. This can be used on its own or with the skills and knowledge analysis. It is good technique For helping staff identify their own training needs with or without support. My Team leader StrengthsWeaknesses Has a strong background in supervisory management techniques.? Has not worked to any degree with groups of manual workers. ? Has used a pc competently in previous jobs.? Is unfamiliar with project management software. ? Has an IOSH Certificate.? Health and safety training did not cover everything needed for this roll. OpportunitiesThreats ? There will be a number of candidates selected for a higher level qualification in supervision? Lack of supervision / management skills can hamper progress. ? Growth in the path industry may mean that there are more higher level jobs available.? Other candidates may have worked with manual workers ââ¬â I need to improve my leadership skills. Using the SWOT analysis has helped us to see some of the development areas my team Leader needs, and from this I can help by finding the right course to help in his development. AC 1. 3 Identify potential barriers to learning Workplace learning is the process of gaining relevant skills and knowledge at work, either Informally as you gain experience or formally through structured training. Barriers to Workplace learning are factors that slow down the process, misdirect it or prevent it from Happening. These factors differ from one type of job to another. Misdirection If your goal is to achieve long-term success in your field, you need to learn new skills and Abilities on an ongoing basis. A sales professional must improve his closing techniques and His understanding of customer psychology, while an information technology specialist needs To keep up with new technological developments. One potential barrier to effective Workplace learning is that you may learn something that provides a short-term advantage But actually works against your long-term professional development. For example, if you Learn how to close just enough sales to meet your quota consistently, this may discourage You from learning the sales techniques that would substantially improve your close rate. Stagnation Another barrier to workplace learning is getting caught in a rut. If the work you do is not Mentally stimulating or challenging, you may not continue to improve on the job. Company Culture also can have a big impact on whether employees keep growing and learning or Whether their skills and motivation stagnate. If you believe your supervisors arent interested In hearing what you have to say, wont listen to concerns you have and dont welcome your Questions, you wont keep learning and improving. Companies that foster an open culture Are less likely to have this problem. Obfuscation Effective learning often depends on effective teaching, but not all teachers are equally skilled Or willing. Many workplace skills are best learned from an expert, and experts are not Always readily available. Some co-workers who do have genuine expertise are not willing to Share it openly. For instance, the companys best programmer might be worried that if he Teaches new employees all the tricks of his trade, his own value to the organization will Decline and he could lose his position. Teaching materials such as training videos or Instructional manuals may be poorly explained, confusing or limited. Companies can Overcome these issues by rewarding employees who mentor others and ensuring that there Are adequate materials on hand to facilitate learning? Access Depending on the type of business, the employees may face problems outside of the Workplace that interfere with their ability to learn in the workplace. Low-skilled employees Often are eager to obtain training to improve their job skills, but they sometimes face Complex life situations that make this difficult. This can include obligations to family Members, lack of free time to engage in additional training, medical problems and lack of Funds to pay for any training the employer does not provide. Anything the company can do To make training more accessible and flexible can alleviate this problem. This is just a few of the potential barriers to learning and I have explained these in a bit more Detail, below is a small list of some others, this list is again only a short list there are possibly Many more. Employee learning not seen as critical to business success Identifying and analysing true learning needs is time consuming Employees reluctant to take the time out to learn and develop Available learning not seen as specific enough to job roles and company strategy Learning doesnââ¬â¢t deliver tangible benefit Learning solutions simply donââ¬â¢t deliver No observed behavioral change Learning solutions are costly and risky AC 1. 4 Explain how barriers to learning can be overcome Overcoming barriers to success involves assessing the situation, consulting experts, Considering alternatives and taking action. To manage your career effectively, you need to Take charge of your own development. By assessing your own skills, getting advice from Others, learning new skills and making informed decisions, you can achieve your goals. Overcoming challenges and setbacks usually requires a positive attitude, as well as Dedication and commitment. Feedback To communicate more effectively and overcome objections, start by collecting information About the problem at hand. Avoid misinterpretation, misunderstanding and mistakes by Assembling all the facts. Depending on the situation, you can conduct surveys, run focus Groups or simply start a conversation with a colleague. Listen carefully and pay attention to The subtle nuances of what people say. Then take action to use the feedback and address The problem, tell people what you did, evaluate the outcome and refine your approach if Necessary. For example, to improve your chances of getting a new position, ask a friend or Colleague to review your resume and cover letter. Does it reflect your skills and knowledge In the best manner? Make modifications based on their feedback and submit your Application. Join a professional organization in your industry to network with other business Professionals. By making new contacts, you can learn about new opportunities to use your Unique skills and experience. Change Barriers to change include reluctance to part with old ways, sadness and regret associated With loss, and fear of the unknown. Managing change effectively and overcoming these Obstacles involve setting a clear course for the future and establishing realistic goals. Recognize that change can be disruptive. Then commit to the transition and form new Strategies. For example, once you decide that you want to pursue a new a career in a Higher-paying field, get the training and experience you need to succeed, according to your Budget and time availability. Define goals that are specific, measurable, attainable, realistic And time constrained. For example, if you want to pursue a career in health services, you Might aim to complete your bachelorââ¬â¢s degree and earn a nursing degree in the next six Years by participating in an online university program. Decision Making Barriers to success often involve an inability to make good choices. Learning how to Evaluate options efficiently can help you ensure career success. Sometimes you need to Make a quick decision without consulting others to ensure your safety and well being. Other Times, get input from other people you trust to help you make an informed decision about The next step to take in your development. When you work on a team, there may be times When the group needs to collaborate to make a choice that impacts everyone. This can take Time but the results are typically beneficial in the long run. When you donââ¬â¢t have time or the Outcome doesnââ¬â¢t really matter to you, delegate decision making to a subordinate to keep Processes flowing smoothly. This might include tasks such as approving travel expenses That are under a certain amount. Productivity When your goals donââ¬â¢t align with those of your company, your motivation and desire to Perform decrease. Ensure that you fully understand your companys strategic objective, Mission and values so that you can position yourself appropriately. Examine your work Habits. Manage your work day effectively to achieve your short and long-term goals. For use Online time management tools to focus your attention on the task at hand and complete Work in short segments. Managing your own productivity tends to improve your long-term Success. Section 2: Know how to develop self and others to achieve organisational objectives AC 2. 1 Briefly analyse learning/development options to meet need(s) of Self and another member of the team.
Sunday, October 27, 2019
All The Pretty Horses Themes
All The Pretty Horses Themes Cormac McCarthys novel All the Pretty Horses is considered to be a national bestseller not only because it has won the National Book Award but also because the author could touch upon a number of themes which are really close to all the readers. Such themes as the themes of good and evil, and human nature are the most significant in our life. Moreover, Cormac McCarthy shows some kind of a conflict between a man and a woman, between the rich and the poor. My goal in this research paper is to analyze all the themes conveyed by the author in his novel All the Pretty Horses and to prove the fact that this novel is really the greatest American novel of 20th century . To achieve this goal, I have organized my essay into several sections, two of which have some sub-sections. In the first section of my essay, I am going to discuss the authors style of writing which impressed both the readers and the literary critics. In the second section of may paper, Id like to discuss the numerous themes using the contents of the book All the Pretty Horses by Cormac McCarthy. In conclusion of my essay, Ill summarize the main points of my paper and express my personal opinion on the issue discussed in my essay. Now Id like to turn to the first section of my paper. CORMAC MCCARTHYS STYLE OF WRITING AND ITS ROLE IN THE THEME PERCEPTION OF THE NOVEL ALL THE PRETTY HORSES Cormac McCarthys novel All the Pretty Horses, the first novel of his Border Trilogy, was published in 1992. All the readers were greatly impressed by his simple style of writing which was represented by the minimum use of punctuation, the absence of commas (in some places), dashes, semicolons, parenthesis, ellipses and quotation marks (especially in dialogues). The use of full stops is a standard use of punctuation in his novel. (Jarret) Most of the sentences are complex and long. In single sentences, the author describes numerous actions which are separated by a long chain of conjunctions. He minted a great deal of compound words which made his writing style unique. His prose represents a striking contemporary context both simple and highly accomplished. (Jarret) His style of writing is often compared with William Faulkner and Ernest Hammingways style. He became labeled writers writer. (Stephen) The author uses a lot of stylistic devises among which are various metaphors which make his speech vivid. Besides, Cormac McCarthy uses expressive imagery and different philosophical asides in order to develop the themes of his novel. (Bell) THE MULTIPLE THEMES REPRESENTED BY CORMAC MCCARTHY IN HIS NOVEL ALL THE PRETTY HORSES It is interesting to know that Cormac McCarthy is trying to convey many themes in his novel All the Pretty Horses. Id like to turn to most of them in my essay. Now some words about the main character John Grady Cole. A sixteen year old John Grady Cole lived with his grandfather on a small ranch in Texas. After his grandfathers death their ranch was signed to John Gradys mother, but she decided to sell it. The father of the young man was seriously injured in the World War II and he did not offer any help to his son John. So, the young man had no future in Texas and decided to go to Mexico. His friend Lacely Rawlins accompanied him. The Theme of Real Friendship. One of the main themes in this novel is the theme of good and evil. The main characters often run into both good and bad people. The sacred violence is shown throughout the novel. (Hall, Wallach) Of course, the best friends of them are the horses. What John Grady loved in horses was what he loved in men, the blood and the heat of the blood that ran them. (McCarthy) Lets recall the situation when John saw his horse Redbo in a stable for the first time after his jailing, Redbo whinnied and was very happy to see John again. As a matter of fact, the novel is focused on the horses. We can see how the characters of the novel catch and ride them, how they breed and rescue them. They not only talk about horses, they admire them and philosophize about them. Moreover, the horses are the main source which connects young people to nature. The horses represent a part of the beautiful landscape scenes which are described by the author in the best way. Also the horses help the main characters to escape from danger. The Theme of Inevitable Evil. The theme of inevitable evil is also shown by the author in his novel. Cormac McCarthy said that there is no such a thing as life without bloodshed and he proves this fact in his literary work. There are many examples of rage display, one of them is the following situation. John Grady and his friend Rawlings came to the La Purisima ranch. The young men were treated ill. Alejandra decided to use John as a so-called pawn in her rebellion. Rocha let the police to arrest the young men. Alfonsa fought against John Grady in order to get rid of the rage which was connected with her past. The young men could not believe that the members of two communities took concerted actions. They were thrown into the prison and blamed in committing a crime. These angry people were unjust to young men who were so innocent and could not do anything against their aggression. Rawlings decided to return home because he could not cope with injustice of human nature. John Grady tri ed to appropriate the violence which was inflicted on him and he wanted to take vengeance. He decided to return to San Angelo with two the most vital things he had his horses and his pride. (McCarthy) The Theme of Coming of Age. The other theme which is shown by the author in his novel All the Pretty Horses is the theme of coming of age. Cormac McCarthy represents the life of young people who rebelled against their family and found their love. For John Grady love is the main thing in his rite of passage. In San Angelo he was a stranger: his mother was indifferent to him, his father was a miserable ill man whose life was completely ruined. However, at the end of the story, we can see that this young man John Grady has got all the qualities to be a true hero who can easily be a good father to Jimmy Blevins, a rather dangerous boy, a passionate lover to the young girl Alejandra, a real friend to Rawlins. The most significant thing is that John Grady did not lose his faith. We can see a clever and an experienced man when he leaves San Angelo at the end of the novel. He returns to Texas a changed man but there is no home, nobody is waiting for him: his father is dead, his childhood nur se is dead too. The Theme of Competing Moral Codes. The theme of competing morals is also touched by the author in the literary work. Cormac McCarthy shows us the character of John Grady in such situations when he meets those people who are immoral. He fells his love for Alejandra in the context of right and wrong, Duena Alfonsa, Alejandras god mother, thinks quite the contrary. She wants John to leave Alejandra alone because Don Hestor will never permit her to marry a poor American young man. The captain and Emilio Perez repudiate the idea of tainted money. Moreover, they jeer the young mans opposition to pay for his way out of prison. It is clear that John Grady becomes a real hero not only due to his idealistic beliefs and his relation to life but also because he can give up his ideas in situations of restoring justice and saving life. For example, when Don Hestor asked John about his past, he did not tell him about Jimmy Blevins and the fact that he and his friend Lacey Rawlins may be on the wan ted list for the horse theft. The other situation takes place in the prison where John and Rawlins were taken. The young men are terribly beaten and John sees that Rawlins is seriously injured. John Grady kills a prisoner who attacked him and understands that the evil lives inside him too. Another situation which shows the moral codes of our characters is the last Johns meeting with Alejandra. He loved her, he wanted to be with her. However, she changed her decision and chose her family approval and life in the rich house. The Theme Of Love. Cormac McCarthy represents the theme of love through the relations of his main character John Grady Cole and a young beautiful girl Alejandra. Sometimes it seems that the author wanted to show the same story as William Shakespeare showed in his Romeo and Juliet. The young man John who was only 16 met a beautiful young girl Alejandra, the daughter of Rocha, at La Purisima hacienda where he and his friend Rawlins came to work as cowboys. The first time he saw her riding on a black Arabian horse and fell in love with her. She also fell in love with this young man. She invited him and his friend to the party where she danced with John. John found her hands tender and small and her waist nice and slight. In spite of warnings of Donna Alfonsa who protected Alejandra the young man and the young girl started to have rides at night time together, they went swimming at the lake together. They became lovers. She came to his room every night for a period of nine nights and they were happy to make love. However, then she returned to Mexico. John wanted to be with her and he went to Mexico City and found her there. However, Alejandra had changed. She said that she was afraid of her father who wanted to kill John. She decided to say no to John, and for the last time they made love in the hotel and then parted never to meet again. The Theme of Family Relations. Cormac McCarthy showed another important theme the theme of family relations by the example of John Gradys family. Such family relations affected his future and his character in a way. Johns mother left him when he was a baby. A Mexican woman took care of him and became his second mother. Johns father could not pay him attention because he was away taking part in the World War II but he taught him to love horses. Johns grandfather did not give the boy the parenting he wanted to get. The other character of the novel is Lacey Rawlins whose family was a poor one and he decided to escape and live alone. Jimmy Blevins, a small boy who was 13 years old, did not have a family at all. These young men needed family and were unhappy. Their unfortunate family relations had great influence on their emotional and psychological state. The Theme of Nature. The author pays special attention to nature in his novel. The beauty of nature described in the book helps him to show the characters attitude to the earth, horses, wonderful landscapes, lakes and rivers and reveal the best qualities of their characters. Johns relationships with horses show the close connection between nature and all the human beings. He had a long journey which changed him as a man. He experiences love and cruelty, theft and killing, prison and the system of justice. In each situation nature helped him to survive. CONCLUSION In conclusion, I should say that Cormac McCarthys novel All the Pretty Horses is really a great literary work which can teach us to love nature, to love our country and our family. It shows us how to fight with injustice and how to survive. I think that all the themes the author conveyed in his novel are still actual for the present day life. The author could discover human nature in his novel by the examples of main characters and their attitude to horses as a part of nature.
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